How the gaming industry can tackle the climate crisis

This article is the third in a series introducing the members of Project Drawdown’s new science team. James Gerber is a data scientist with expertise in agriculture, impacts of land use on the environment, modeling of crop yields, and ocean wave energy. He uses various analytic techniques to assess the effect of climate mitigation solutions in the land use sector. As a researcher with the Institute on the Environment at the University of Minnesota, James studied connections among agriculture, ecosystems, climate, and food security. He was a lead author for the Sixth Assessment Report of the International Panel on Climate Change (IPCC) and has consulted on a wide variety of projects for nongovernmental organizations, including The Nature Conservancy, The Packard Foundation, and The World Bank. Before he started researching land use, James worked on optimizing conversion of wave energy to electricity. He holds a Ph.D. in physics from the University of California, Santa Cruz. Here, James explains how he got from wave physics to climate change mitigation, trash talks American drivers, avoids sharing his favorite drawdown solution, and nails the answer to the most important question ever asked.  Q: When people ask what you do with Project Drawdown, what do you tell them?  A: I haven't been here very long, so my answer is based on what I think I’ll be doing and why I was so excited to get this job. Project Drawdown is really focused on making solutions happen. For the last 13 years I’ve been in a somewhat academic world defining what problems are in the land use sector, particularly with agriculture, and showing how big the impact is and looking at what some solutions could look like and what sectors and regions they could be most effective in, but those were not necessarily actionable. What I’m excited about at Project Drawdown is taking the next step and helping to formulate those solutions in a way they can really easily be implemented to achieve climate and other goals at the same time.  Q: What do you see as the biggest obstacles to solving climate change?  A: In some ways people don’t realize how doable it is. There are so many things out there that are win-wins and will pay for themselves and have all sorts of good co-benefits, and people aren’t aware of that. So a lack of knowledge, and maybe a little bit of pessimism that goes along with that. Also, there are often vested interests in keeping things the way they are. There’s no lobby for industries that don't yet exist, but there are lobbies for things that society might want to sunset. So there’s this knowledge problem and there’s this momentum problem as well. Q: What’s your superpower? A: I feel like I'm a pretty good programmer, in that I think I come up with clever algorithms to solve data analysis issues.  Q: What is the best (or worst) experience you’ve had that involved a bicycle?  A: I did my junior year in southern France. I was super poor, so I took a bicycle out of the trash and started biking around. I was pulling on the handlebars and peddling, and all of a sudden one handlebar fell off. I turned into traffic next to me and fell over—I thought I was going to be squashed. In America I might have been, but French drivers are really good. This guy slammed on his brakes and did not hit me.  Q: What was the subject of your Ph.D. dissertation?  A: Acoustic propagation through internal waves in the ocean. Q: And how did you get from there to here?  A: I did my postdoctoral work on wave theory in Paris, then we moved for my wife’s job to Princeton. I was offered a postdoctoral position at Princeton in Environmental Science, and I was offered a job at a small startup doing ocean wave energy. I felt the world did not need another postdoc but I could make a difference with wave energy so I took the job in renewable energy. Later, when we moved to Minnesota, I wanted to stay in an environmental field so I took a position at the Institute on the Environment at the intersection of environment and agriculture. Moving to Project Drawdown is a logical next step in the trajectory of my career from siloed technical work to impact-focused and policy-relevant. I really think I can have an impact here. Q: What’s your favorite Drawdown Solution and why?  A: It’s hard to choose a favorite. It’s like asking which is my favorite child. Can I get back to you on that one?  Q: Speaking of favorite children, any advice for parenting young adults?  A: Find a balance between having the current and future versions of your child angry at you.  Q: What gives you hope?  A: The fact that even though there is pessimism out there, we’re really making progress as a society and I think the word is getting out there. There are all sorts of examples of entities that have decreased their carbon footprint while improving quality of life. There are so many technologies that are coming online right now. Miracles are not needed; we just need to implement what we have. Together, these give me hope. Q: What is the answer to life, the universe, and everything? A: 42. Come on.

Drawdown’s Neighborhood, presented by Project Drawdown, is a series of short documentaries featuring the stories of climate solutions heroes, city by city. We are extremely excited to share with you that following the 2022 release of episodes profiling Pittsburgh and Atlanta, the series’ third edition—“Drawdown’s Neighborhood: Twin Cities”—is now available online! Join host and Project Drawdown director of storytelling and engagement Matt Scott as he passes the mic to nine climate heroes whose stories often go unheard, and elevates climate action—and stories about careers, race, gender, sexuality, mental health, personal and community resilience, family, and more—in the process. The series’ third round of documentary shorts showcases Minnesota’s Twin Cities, located on the ancestral, traditional, and contemporary Native lands of the Dakota and Anishinaabe People. While Minneapolis and St. Paul are renowned for their vibrant arts scene, rich cultural diversity, and natural beauty, they are also home to a robust ecosystem of people and organizations deeply committed to working on climate solutions. In the targets outlined in its current climate action plan, the City of Minneapolis is aiming by 2025 to cut down greenhouse gas emissions by nearly one-third, generate 10 percent of electricity from renewable sources, and increase rates of recycling, composting, and bicycle commuting. Meanwhile, St. Paul's current climate action and resilience plan aims to have all city operations be carbon neutral by 2030 with further plans for the entire city to go carbon neutral by 2050 through greater use of natural infrastructure and implementation of a wide range of green-friendly initiatives. “Drawdown’s Neighborhood: Twin Cities” profiles local climate superheroes who are helping fuel progress in pursuit of these goals to help lay the foundation for a healthy, just, and vibrant future for all. Day in and day out, each of the interviewees are doing their part to help the world reach drawdown—the future point when levels of greenhouse gases start to steadily decline. And each story serves as a bridge between climate solutions and people like you looking to tap into their own superpowers to stop climate change.    The Drawdown’s Neighborhood short documentaries touch on a range of themes used to inspire action. Themes include pathways to climate careers; collaboration across silos, including geographies, sectors, and ideologies; diversity, equity, inclusion, and justice; hope and opportunity; individual action paired with systems change; and personal and community resilience. The nine stories from the Twin Cities center the voices of women, Black people, people of color, immigrants, and others who are often not represented in the climate dialogue and yet are commonly most immediately and severely vulnerable to the impacts of climate catastrophe. You will be inspired to discover your own climate superpower with Bob Blake, a member of Minnesota’s Red Lake Tribal Band of Ojibwe Indians whose vision and leadership is advancing the region’s renewable energy transition while empowering tribal nations to lead the way toward a clean energy future.  Put yourself in the driver’s seat on the road to a greener future with Yesenia Robles Pelayo, who manages fleet logistics for a non-profit all-electric community car share program while working directly with community members who might otherwise not have access to affordable, climate-friendly transportation.  Turbocharge your pursuit of climate justice with Emily Mauter, whose work with Repowered—one of the most prominent collectors of e-waste in Minnesota—is not only creating new opportunities for electronics through increased recycling, but also providing workforce development and reintegration opportunities for people who have experienced incarceration. The series also includes: Jose Alvillar Hinojosa, Statewide Director of Youth Programs with Unidos MN Whitney Terrill, Former Environmental Justice Program Manager with Minnesota Interfaith Power & Light Alboury Ndiaye, Sustainability Specialist with the Waste Wise Foundation Crispin (Cris) Phillips, Urban Agriculture Manager for Appetite for Change Jan Hagerman, Manager of New Brighton ReStore at Twin Cities Habitat for Humanity Jothsna Harris, Founder and Principal at Change Narrative Feeling inspired? To unleash your inner climate superhero, visit Drawdown’s Neighborhood to discover solutions and take action today. 

A group of major corporations led by Etsy and eBay is praising the U.S. Postal Service (USPS) for committing to exclusively purchase electric vehicles starting in 2026, in a letter coordinated by Drawdown Labs, Project Drawdown’s private-sector testing ground for accelerating the adoption of climate solutions quickly, safely and equitably. Etsy and eBay are among the largest e-commerce marketplaces in the country. The USPS is central to their business and to millions of small sellers who run their shops on these platforms.  The USPS is currently transitioning to an all-new fleet of 106,000 delivery vehicles. It announced in December that 62 percent of those purchases over the next five years will have all-electric powertrains and by 2026, 100 percent of newly purchased vehicles will be electric. The letter from Etsy and eBay also includes signatories Askov Finlayson, Avocado Green, Ben & Jerry’s, Clif Bar, Dr. Bronner’s, A Good Company, Grove Collaborative, Patagonia, Peak Design, Seventh Generation, Stonyfield and Warby Parker. “This decision sends a message to every business in the United States: it is possible, achievable and necessary to adopt all-electric fleets for corporate transportation and shipping needs,” said Jamie Alexander, director of Drawdown Labs at Project Drawdown. “These companies are working hard to reduce their climate impact, and this move by the USPS enables them to address the difficult-to-abate supply chain emissions. This is good news for all involved.” With a shift to electric vehicles, the group of companies believe it will not just be good for the environment but good for business as consumers reap the benefits of lower costs and other innovations made possible by electric vehicles.  The nation and the world are quickly transitioning to electric vehicles, led by consumer demand for the many benefits of EVs, including better efficiency, easier maintenance, zero emissions and better performance. That means cleaner air, reduced climate risk and improved health across the globe. Electrifying vehicles is a key climate solution, with the potential to reduce up to 9.8 gigatons of CO2-e by 2050. “For millions of small sellers and entrepreneurs on Etsy, a modern USPS committed to innovation and sustainability is crucial for the vibrancy of their small and micro businesses,” said Chelsea Mozen, senior director of impact & sustainability at Etsy. “The USPS’s commitment to a robust electric delivery fleet is good for the postal service, good for small businesses and good for America.” “USPS’s commitment to electric vehicles is great news for small businesses like the many on our platform who rely on USPS to keep their business moving. eBay is proud to support this move toward greater sustainability and a cleaner world,” said eBay chief sustainability officer Renée Morin.