News  |  April 14, 2021

Netflix, General Mills, LinkedIn, Aspiration, and R&DE Stanford Dining partner with Project Drawdown to scale global climate solutions

by Haley Bowling

(April 14, 2021) — Climate solutions have powerful new private-sector champions. After launching Drawdown Labs last October, Project Drawdown—the world’s leading resource for climate solutions—is announcing five new partners to round out its pioneering group of private sector climate leaders. 

This consortium of 14 organizations spans nearly every industry, using their resources, influence, employees, community members, and customers to help the world reach drawdown—a future point in time when levels of greenhouse gases in the atmosphere stop climbing and start to steadily decline. This spring, Netflix, General Mills, LinkedIn, Aspiration, and Residential & Dining Enterprises (R&DE) Stanford Dining join Drawdown Labs to challenge status-quo private sector leadership for faster, safer, and more equitable climate action at unprecedented scale. 

“Net-zero commitments by some date in the distant future just won’t cut it anymore,” says Drawdown Labs Director Jamie Alexander. “Drawdown Labs partners prove every day that any job can be a climate job, whether they’re helping people bank responsibly, find good-paying jobs, feed their families, inspire student climate leaders, or feel entertained at home. Project Drawdown chooses partners that are leading the transformation of their sectors—not simply playing at the edges of real change.”

Leveraging world-class research and analysis from Project Drawdown and cross-industry capabilities of its partners, Drawdown Labs is a testing ground for companies who already have industry-leading climate goals. Potential Labs partners are vetted on the nature of their science-based, independently verified greenhouse gas emissions reduction targets as well as their track record for lobbying, leadership goals, and commitment to climate solutions both within and outside their business operations. As the year progresses, Drawdown Labs partners will meet regularly, share insights, ask critical questions, and enjoy full access to Project Drawdown’s science-based resources and staff members.

“Drawdown Labs only works when you start with companies that are already all-in on climate,” says Alexander. “If a company is pouring money into anti-climate lobbying and suddenly makes a commitment to reach ‘net zero,’ we need to question the authenticity of that commitment. There’s no room for daylight between the pursuit of a just climate future and any other business priority. The superpowers of our five new companies, along with our existing partners, should demonstrate to the world the kind of climate ambition that is possible, achievable, and necessary.”

Joining Drawdown Labs (and its nine existing partners) are:

  • Netflix—The streaming entertainment service showcases inclusive stories on climate solutions to hundreds of millions of viewers around the world. Sitting at the intersection of technology and entertainment, Netflix shows how sustainability can be implemented beyond operational footprints through creative, memorable storytelling.

  • General Mills—This global manufacturer of branded consumer foods has the reach to create large-scale impact in the food and agriculture industry beyond its own operational footprint. As a Drawdown Labs partner, General Mills brings with it its holistic focus on regenerative agriculture that strengthens both ecosystems and communities.  

  • LinkedIn—As the world’s largest professional network, LinkedIn is focused on creating economic opportunity for every member of the global workforce. This means providing its members with the tools, resources, and community needed for this transition by spotlighting green economic trends, connecting green job seekers and employers, providing sustainability skills training, and partnering with environmental innovators. 

  • Aspiration—Drawdown Labs’ first-ever financial services partner enables customers to keep their deposits out of fossil fuels, automatically plant trees with their card purchases, and track business and personal Planet & People impact scores as they shop. Aspiration shows that people can use their spending and saving to achieve meaningful climate impact at scale. 

  • R&DE Stanford Dining—This leading university partner collaborates on many aspects of complex global food systems—from equitable supply chains, climate-smart dining, and regenerative agriculture, to reducing food waste and shifting diets towards plant-forward options. Stanford Dining demonstrates that sustainable, ethical, and healthy food systems can be deployed at scale, while simultaneously inspiring the next generation to improve how Earth’s precious resources are managed.

Learn more about Drawdown Labs online, follow Project Drawdown on social media, and sign up for email newsletters for inspiring real-world Labs updates throughout the year. Looking for a deeper dive into the climate solutions driving Drawdown Labs partners to think big? Climate Solutions 101 presented by Project Drawdown—the world’s first educational effort focused solely on global solutions—is free, full of hope, and streaming now.

About Drawdown Labs
Drawdown Labs is Project Drawdown’s private sector testing ground for scaling bold climate solutions quickly, safely, and equitably. This consortium of visionary partners goes beyond “net zero” to scale global climate solutions, within and outside their own operations. Leveraging world-class research and analysis from Project Drawdown—and the cross-industry capabilities of participating organizations, businesses, and funders—Drawdown Labs experiments with collaborative ways to address climate change at unprecedented scale, and offers the world a transformative vision for private sector climate leadership. Drawdown Labs members include Allbirds, Aspiration, Copia, General Mills, Google, Grove Collaborative, IDEO, Impossible Foods, Intuit, Lime, LinkedIn, Netflix, R&DE Stanford Dining, and Trane Technologies.

Press Contacts

If you are a journalist and would like Project Drawdown updates and/or digital assets for editorial use, please contact press@drawdown.org.

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Profile  |  January 24, 2023
Drawdown Science team member Yusuf Jameel
Drawdown Science Profile: Yusuf Jameel
This article is the third in a series introducing the members of Project Drawdown’s new science team. Yusuf Jameel joined Project Drawdown in 2021 as a research manager for Drawdown Lift. In January 2023 he transitioned to the Drawdown Science team as associate scientist, data science. A multidisciplinary scientist with experience in water resources, public health, data analytics, and science communication, he’s passionate about finding solutions to climate change and bridging the gap between scientists, policymakers, and the public. Yusuf obtained his Ph.D. from the University of Utah. Please welcome Yusuf as he shares his thoughts on growing up on the banks of the Ganges River, enhancing human well-being through the adoption of climate solutions, porcupine hair, and more. Q: When people ask you what you do with Project Drawdown, what do you tell them?  A. As a member of the science team, I work on climate solutions using my experience in data analysis, especially on solutions that also address the food–energy–water nexus. I also work on translating the science in a way that makes it widely accessible.  Q: Of all of the things you could be doing, why did you choose to join Project Drawdown?   A: Project Drawdown is on a mission to actually address the biggest problem the world is facing today, climate change. I was really impressed by the book. It was the first to lay out that yes, we can address climate change—it's not just about gloom and doom, it’s also about opportunity. Project Drawdown addresses climate in a way that’s multidimensional, promotes the best science, addresses the different audiences, and passes the mic. That really motivates me. Q: What do you consider some of the biggest obstacles to implementing and scaling up climate solutions?  A: First is unlocking the finance to fund climate solutions globally. We need capital from the private sector, from banks divesting from fossil fuels, and we need to invest in green solutions. Another challenge is politics. We need to think more altruistically. This is a global challenge requiring everyone to join hands, yet it has not been the case so far. The good news is, public perception is changing. Hopefully politics will change, and more capital will be funneled into climate solutions. Q: OK, time for a break. What’s your favorite food? A: I would go with my comfort food, and that’s biryani. It’s a big tradition in South Asian countries, and if you ask anyone in India, Pakistan, and Bangladesh, biryani is probably one of the top dishes. It’s not the healthiest dish, but it’s just so comforting.  Q: I’m sure you have many, but can you tell us about one superpower you bring to this job? A: I’m a jack of all trades. Whether it’s high-level thinking, brainstorming ideas, or actually doing the work, I’m comfortable doing it all. I’m also adaptable. If a situation requires me to step up and take the lead I can, or I can step back and follow.  Q: What's a childhood experience that relates to the work you're doing today?  A: I grew up on the banks of the River Ganges. Every now and then there would be flooding. As a result, many people would go through an annual cycle of losing crops and be entrenched in a cycle of poverty, unable to get out. This had a profound effect on me. When I started reading about climate change and seeing flooding events become more and more intense, I recognized the need to address climate and development holistically.  Q: What’s your favorite Drawdown Solution?  A: There are so many of them! I really like Distributed Solar Photovoltaics and Reduced Food Waste, but my favorite is Clean Cooking. I think that solution can revolutionize the lives of billions of people in the world, especially young girls. It not only addresses climate but also vastly improves health, addresses gender equality, and opens up economic opportunities. If we can implement clean cooking and distributed solar, we’ll see huge changes in the lives of billions of people globally.  Q: Time for another break. If you were a nonhuman animal, what animal would you be?  A: As a kid I had short hair that was like vertical hair, as if I had had an electric shock. So many of my friends called me Porcupine. People  would rub my hair all the time as it felt like velvet. Now I keep my hair long.  Q: What gives you hope?  A: I derive my hope from two things. First, we’re rapidly advancing technology—a lot of people from across the world are putting their effort into finding and implementing the best and most important solutions to address climate change. Second,  when I was at COP27, I saw that young people are really leading the movement. That gives me hope that we can do meaningful work on this very important but challenging issue. Q: Anything else you’d like to share?  A: I like nature. I especially like mountains. This is something I realized very late in life, maybe because I grew up in cities with very little nature around. When I moved to Utah, I started going to the mountains. I realized how peaceful and how nice it is, and I can’t not talk about it.  As human societies are getting more urbanized,  a lot of us, especially young people who live in large metropolises, are cut off from nature. And I hope they reconnect with nature. We need to appreciate nature and biodiversity much more than we do. Once it’s gone, it’s not coming back. We need to love it, respect it, and protect it.
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