The Drawdown Labs Job Function Action Guides will help employees understand how their roles are critical in addressing the climate crisis, as well as implement high-impact solutions and navigate key considerations for taking action inside the workplace.
To make your marketing job a climate job:
- Understand where your company and marketing team stand on climate action and start normalizing the climate conversation. By crafting a new narrative within your own company and team, you can more easily do the same for your customers and clients.
Use your consumer and community ties for climate-related education and action campaigns. (Check out Seventh Generation’s work on climate justice for inspiration.)
Find creative ways to nudge consumers to take their own climate action. (Check out this great example from LL Bean and Netflix’s Don’t Look Up action campaign.)
If you work in e-commerce, explore opportunities to seamlessly enable consumers to contribute to climate solutions via direct-to-consumer payment processing. (For example, give customers the option to donate to a climate organization at check-out.)
- Collaborate with and learn from other brands leading on climate to scale the impact of campaigns. (See this example from Walgreens and Volta.)
- If you work in production, make sure your marketing campaigns and events are low-carbon and circular (e.g., minimize flights, which can often comprise the majority of production emissions; avoid buying new; and source energy from renewables).
Use climate-friendly imagery and characters in your advertising (e.g., bikes, mass transit, plant-based meals, etc.).
If you’re on the agency side, avoid working with fossil fuel companies and other businesses that prop up the fossil fuel industry—and include climate considerations in your client proposals.
- If you’re on the client side, choose creative agencies that have robust zero-waste and zero-carbon initiatives, and ask all agencies what they’re doing on sustainability and climate.
- If you work in PR/communications, collaborate with the government relations team to develop communications strategies and campaigns to publicly support climate legislation. (See this Patagonia example.)
- Minimize carbon-intensive business travel for you and your team, and opt for virtual gatherings. If possible, instead of flying, choose lower-carbon travel options, such as the train.
- Build community with other climate-concerned colleagues within your team and beyond. Come together to brainstorm ways you can take action, and raise your collective concern at team and all-staff meetings.